List of Articles strategy

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  1 - Effects of knowledge management strategy on organizational performance ( case study :Bandar Abbas Industrial Towns)
  Mohammad Taqi  Amini Mohammad خیری عیسی  جمعه زاده
  Today organizations must be able to gain the necessary knowledge for modernization of their products and improvement of their processes, and also spread this idea among their stuff and apply in their all daily activities. In knowledge-based economy, organizations use kn More

  Today organizations must be able to gain the necessary knowledge for modernization of their products and improvement of their processes, and also spread this idea among their stuff and apply in their all daily activities. In knowledge-based economy, organizations use knowledge management as an essential factor for better performance and to gain the advantage of competition, and in this respect knowledge management strategies play main part in improvement of organizational performance. This article has studied the effect of knowledge management strategy on organizational performance in companies located in Bandar Abbas Industrial Town. Main goal of this study has been the study of effects of knowledge management strategy on organizational performance in companies located in Bandar Abbas Industrial Town in 1393. In terms of the goal of research this study is an applying study, and in terms of method of data collecting is descriptive-surveying research, and in terms of relation between variables of the study it is of correlation type and specifically is based on structural equations. The tool for collecting data is questionnaire. Statistical population of this study was 475 people of managers, deputies, and middle-rank managers of Bandar Abbas industrial towns, that 212 people were chosen as sample using Morgan table to specify the sample size. Analyzing data was done using community average exam and structural equations model. The findings of this study showed that there was positive and meaningful relation between setting knowledge management and organizational performance in Bandar Abbas Industrial Town. Manuscript profile
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  2 - Explaining Positioning Strategies for Firms
    فرید  ترهنده
  The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; More

  The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; therefore, its model has two dimensions as: Porter's generic strategies and positioning. This model directs seven research hypotheses. Thus, the population for study is electrical equipments industry; therefore, the sample size is 67 staffs. Questionnaires were distributed among 130 employees and vendors of “Part Bargh Iranian” company and at last 56 questionnaires were collected. Questionnaires were distributed among people with internal and external recognition about company. Finally research hypotheses: significant relationship between the Porter's generic strategy model and strategic positioning model, and secondary hypotheses: relationship between the cost leadership and strategic positioning model (Product and firm) , relationship between the differentiation strategy and strategic positioning model (Product and firm), relationship between the focus strategy and strategic positioning model (Product and firm) , all confirmed. Manuscript profile
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  3 - Strategy Prioritizing Using LFPP Method and Strategic Map Tracing by Path Analysis Method Case Study:Sepahan Oil Company
  سید مصطفی  رضوی حسین  صفری محمد هادی  علی احمدی
  Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy More

  Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy map and effective cooperation and a good Strategic Planning. Due to the novelty of this consept and lack of a comprehensive model in this issue, the purpose of this study is to define the consept of BSC and identify its factors and indicators and propose a conceptual model to trace it.finally we use BSC as a tool to model strategies of a real problem. This real case is Sepahan Oil Company. This model confirmed through factor analysis (PA) and structural equation model (LFPP) Techniques. The results of our survey in the case study showed that the Sepahan Oil Company strategies can have a effective and efficient prioritization.By using this segments and their prioritization Sepahan can pass the difficulties and lockouts.The strategic map traced in this paper,help the company managers to have a complete vision on the company and its situation. Manuscript profile
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  4 - Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective
  Hamidreza Hajibabaeei
  Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective In monotheistic education, human being has the power to choose, so is talented to learn deep insights, guides and to strengthen attitudes and toflourish innate talents.And the proph More

  Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective In monotheistic education, human being has the power to choose, so is talented to learn deep insights, guides and to strengthen attitudes and toflourish innate talents.And the prophet's emphasis on moral strengthening (majlesi 6 p382) represents a person reaching the wisdom and perfection through the talent development, which is the most important aim of creation and mission. According to this basis, education fits the teachers' physical, mental, social characteristics. In this way, as education becomes qualitive and learning becomes deep, theoretical content of courses will become spiritual and educational, which not only trains the teachers mind, but it also changes his or her views to the universe. Therefore, Cultural-Educational Strategy Scheme for Teaching Courses according toIslam and its enriched culture, promotes the teachers educational roles and creates a relation between science and religion, education and worldview. As a result teachers get to know the courses content according to their religion's culture and in monotheistic worldview. For this purpose, by organizing educational messages in the content of courses and making them effective with the help of teachers, and appropriate context and background will be provide to teach and educate according to Iranian-Islamic pure culture. Quran introduces the prophet as the symbol of humans' insight and attitudes (ahzab33،21،) and believes monotheistic training an effective way to recognize right and wrong and believes it to have deep understanding and insight (anfal،298) it also introduces prophets two main aims as purification and teaching (AllOmran163،3) and these two aims are combined for a more important goal (anaam10،162) that all things are for monotheistic worldview through spiritual education. In this kind of culture, any insight is just a science, but any science is not and insight. Manuscript profile
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  5 - Designing a Management Model for Acceptance New Media Technologies (Media Convergence emphasis
  Babak Rahnavard Kamran  MohamadKhani Aliakbar Farhanghi Amir Hossein  Mohammad Davoudi
  This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, r More

  This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, researcher reviewed a literature in media technology transfer to identification effective components and indicators, at qualitative part of the research, Selected 10 media industry experts to interviewed for identify effective indicators, in quantitative research part, researcher made questionnaire was distributed in the statistical sample of 300 responder from the population of the study and 285 questionnaires were returned. After analyzing , questionnaire responses with Spss software, Cronbach's alpha coefficient (reliability) was obtained α=0.881 and finally using structural equation modeling (SEM), to design a model, evaluation of the model show an absolute fit index (root mean square error 0.094 and chi-square 0.00), Incremental Fitness index of 0.886 and Frugal Fitness index 3.48 ,which indicates the acceptability of the model is introduced and to determine the degree of appropriateness, the second questionnaire was designed and distributed to responds by 30 experts of media and communications, analyze with one sample t test of utility models at 95 percent approval, then using the Friedman test measures the highest and lowest on the model, they were ranked Manuscript profile
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  6 - Strategic orientation of the business and its impact on brand performance
    Ali Pourang Pourang  
  Undoubtedly, the success of a business is the business of brand performance. Company performance is influenced by the competitive advantage and competitive advantage, resulting in output of a firm's strategy is to lead a company relative to competitors in the market sho More

  Undoubtedly, the success of a business is the business of brand performance. Company performance is influenced by the competitive advantage and competitive advantage, resulting in output of a firm's strategy is to lead a company relative to competitors in the market shows. Business strategies include integrated measures in search of competitive advantage. This strategy, to a management plan for an area or business' activities of the organization to access corporate resources on its successful business performance drives. This study examines the strategic orientation of the business and its impact on brand performance of listed companies in Tehran Stock Exchange during the period from 1388 to 1393 was conducted. The study population was all firms active in the Tehran Stock Exchange that the filters were finally selected as statistical sample of 110 companies. In this study the strategic direction of the business to prospective companies and corporations defensive been divided into two categories and the combined scoring system was used to determine the strategy of each company. In addition to measuring brand performance of the two financial indicators Return on assets, return on equity is used. The results indicate that the strategic orientation of companies in the business a significant effect on brand performance through both indicators are used; In other words direct and significant relationship between the company's strategic orientation in the business and financial performance indicators of its brand through brand performance there. Manuscript profile
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  7 - Design human resource strategy according to jobs grouping in Tehran UAST
  seyed aliakbar ahmadi freshte amin مجتبی کاتب reza rasouli
  Human resource has earned basic position and become a strategic factor in organizations in recent years. This research is fulfilled by using Mesholm & bamberger model for separation of jobs grouping with the goal of design of human resource strategy in the University More

  Human resource has earned basic position and become a strategic factor in organizations in recent years. This research is fulfilled by using Mesholm & bamberger model for separation of jobs grouping with the goal of design of human resource strategy in the University of Applied Science and Technology (UAST). Managers and experts formed statistical society of this research and the data is extracted through questionnaires, document study and interview with managers and experts. in this research, strategic coordinates were determined and proper human resource strategies were identified for any group of jobs after data processing. Results show that in the existing situation of UAST Paternal strategy is the dominant human resource strategy according to the experts attitudes. In this research, human resource strategies are also presented in order of separation of jobs grouping in UAST. Manuscript profile
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  8 - Strategic Planning of Knowledge-Based Companies on the Basis of SWOT Model for South Khorasan Province of Iran
  Seyed Ali Reza  Mohamadzadeh   Mahdi faghani
  The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been More

  The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been collected through a questionnaire made by the researcher. The study sample consisted of 228 cooperatives of South Khorasan province of Iran. The data has been extracted using SPSS software and analyzed using SWOT model. The results of the present study indicate that the companies in the cooperative sector of South Khorasan province are in a low level in respect of becoming knowledge-based. Therefore, in the current circumstances, the matching power with indices of becoming knowledge-based for the current status of the surveyed companies is less than 30 percent. Therefore, it seems that educational assessment and planning is needed to promote the knowledge-based indices in cooperative sector of South Khorasan province. It can ensure a promising future for these cooperatives in Iran's 20-year vision plan, resistive economy, knowledge-based products, self-sufficiency, employment, and entrepreneurship. Finally, some suggestions for the cooperatives of South Khorasan province have been presented with regard to the four strategies of SWOT model. Manuscript profile
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  9 - The effect of risk and resources on Firm's growth strategies in high tech industries
  mohsen Parsajam   Bahman Hajipour Esmaeil Fadaei Nejad
  During the last decade there was a well known strategy to support startups and enterprenuers to stabilish firms in high tech industries. despite the position of high-tech industries has been weakened especially in export share. Growth strategies utilized by high-tech fi More

  During the last decade there was a well known strategy to support startups and enterprenuers to stabilish firms in high tech industries. despite the position of high-tech industries has been weakened especially in export share. Growth strategies utilized by high-tech firms can improve the position. Growth strategies help firms to increase their market share and sale revenues. Hence, current study aims to designate and validate growth strategies of high-tech firms. Research model has been proposed based on the extended literature, the situation of high-tech industry, and experts' views. Data is gathered by a self-administrated questionnaire and would be analyzed by structural equation modeling using SPSS 18 and LISERL 8.54. Population is managers of high-tech firms in Iran. A convenience sampling approach is employed to collect estimated sample. Data achieved from 451 respondents was analyzed. Results indicated that: 1) growth strategies of high tech firms affect their outputs, 2) resources affect growth strategies of high-tech firms, 3) multiple risks affect the utilization of resources by the high tech firms, and 4) high tech firms provide the needed resources for their growth based on the outcomes in terms of profit and/or attractiveness Manuscript profile
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  10 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
  Ahmad taheri mohammad mehdi parhizgar
  : Since the companies and organizations paid huge costs on making a strategy, it considered as an important subject in this field. However, proper strategies were offered, main part of the them were unsuccessful and the costs of compilation and implementation were waste More

  : Since the companies and organizations paid huge costs on making a strategy, it considered as an important subject in this field. However, proper strategies were offered, main part of the them were unsuccessful and the costs of compilation and implementation were wasted. Developing a strategy alone is not enough. effective implementation of a strategy is more important. Today many business sector enterprises have failed to implement right strategies. First we review definition of strategic management and marketing strategy. then , reviewed the role of strategy in vital decision on organizations . Purposive sampling was used to selected 22 senior bankers of Bushehr State commercial banks. It followed by determining an expert group and extracting the elements and effective factors to implementing the marketing strategy in commercial banks. structured questionnaire was applied to gathering data. Finally, we conclude a model that describe factors affecting on marketing strategy implementation successful . The purpose of this study is finding factors that have positive effects on successful implementation of marketing strategy . we recognized Delphi method is proper for this work. Delphi technic is a quantitative method to reach experts idea that lead our to recognize affecting factors they had positive effects on marketing strategy successful .This work important because a lot of money expensed to formulate strategies and mostly are failed. Our final conclusion that 13 factors affected a marketing strategy . actually these 13 factors selected by banking experts among many proposed factors. Manuscript profile
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  11 - Business Strategy Analysis of Electronic Payment Industry, Compatible with strategy palette
  امین صحرائی علیرضا معینی
  In today's business environment, with increasing environmental changes and fluctuations resulting from more competitive. The impact of environmental indicators such as political, economic, social, cultural, and legal etc. has a major effect on the success or failure of More

  In today's business environment, with increasing environmental changes and fluctuations resulting from more competitive. The impact of environmental indicators such as political, economic, social, cultural, and legal etc. has a major effect on the success or failure of organizations, while affecting managers and making mistakes in decisions markets and accelerating the environment's instability, managers and their organizations are facing a variety of challenges. The strategy palette provided by Martin Reeves at the Boston Consulting Group Strategy Institute is based on the theory that there is no general strategy approach for all situations. The choice of the right approach has never been so difficult for many different tools against this turmoil. the strategy palette, by expressing some dimensions, tries to distinguish between tools that fit for different environments The purpose of this research is to answer these questions," what is the proper strategy for Electronic Payment Industry especially in the field of POS facilities that is consistent with the category provided by the strategy palette And what is the proper approach to success in this area of electronic payment industry? Accordingly, the indicators presented for all pallet environments measure to investigate the purpose of the study, information collect from two parts. In the qualitative part of the research, the semi-structured interview methodology were used by industry experts and in the small part of the time series of transaction data and statistical analyzes use The results obtained from the analysis describe the environment as "adaptive”, and consider the main approach in reducing scheduling time to implementation And the focus is on analyzing competitor behavior and innovation as the main technique. Manuscript profile
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  12 - Portfolio strategies in industrial marketing With the product life cycle approach
  hooshang nezamivand chegini
  Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outl More

  Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outlined for developing their own portfolio strategy. The use of the life-cycle model helps companies active in modern technologies and organizations active in the industrial market to first consider their strategies for each of the products without considering their internal constraints. Determine. In this approach, by analyzing the status of the indicators associated with the market, the stage of product life cycle, and determined by the status of organizations in leadership or follow-up, specify attractive products. This paper attempts to present the results of this approach to the Sina Electronic Development Company (holding ICT), one of the major companies active in the communications and information industry. The use of this approach and the results obtained demonstrate the effectiveness of this method For industries or fields of modern technology. In this study, the strategic position analysis has also been used to improve the accuracy of the analysis, and the results are presented in the final section. Manuscript profile
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  13 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
  mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari
  20.1001.1.22286047.1400.20.67.2.4
  The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, e More

  The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, exploratory and using mixed research method. The qualitative research is done using content analysis and consensus of 11 executive and academic experts. In the quantitative part, 81 questionnaires was distributed between marketing and sales managers of 54 distribution companies. The data are analyzed by structural equation modelling method. The research findings show that marketing objectives, pricing strategies and food distribution strategy are respectively the highest factors of marketing strategy in the food distribution industry and the relationship-based competency of the sales team, the sales team performance and the transformational leadership are the most important factors in the sales strategy. Evidence suggests that the presence of each of the three moderators (the threats and opportunities of new competitors, the strengths and weaknesses of the company, and the influential factors of the post-stagnation era) affects the relationship between marketing and sales strategies. The adoption of a comprehensive approach to the components of the marketing and sales strategies and the coordination between them, taking into account the economic downturn, sanctions and the probable situation of the post-stagnation era, are the most important issues that have so far been neglected in designing the marketing and sales strategies of Iranian food distribution companies. Manuscript profile
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  14 - Game Theory in Selecting Strategic allies based on Innovation Strategy in ICT
  Fatemeh Hajesmaeilian hooshang  Nezamivand Chegini Tahmours  Hasangholi Pouryasouri
  The ICT industry is moving from a capital-centric towards a services-centric one. This is due to the emergence of technologies and infrastructures and businesses that challenge the business models of traditional players. Hence, the actors have begun their work with a di More

  The ICT industry is moving from a capital-centric towards a services-centric one. This is due to the emergence of technologies and infrastructures and businesses that challenge the business models of traditional players. Hence, the actors have begun their work with a different look at the innovation strategy of the new decade. On the other hand, industry activists have considered strategic alliances as one of the most important organizational forms in modern society in recent years. The purpose of this study is to help the managers by identifying the factors influencing the selection of strategic partners and, in particular, the factors based on the innovation strategy, through first analysis of more than 1,400 scientific researches and second customizing factors with the fuzzy Delphi technique. The results show that investment (financing), cost, level of innovation, intangible resources, marketing resources, commercialization risk, time uncertainty and financial parameters are the most effective ones. In addition, industry executives can come up with the type of optimal strategic alliance through profit sharing, financing sharing, innovation sharing, or a mixed of these three, with a quantitative model presented in this research based on Nash bargaining Manuscript profile
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  15 - Designing a strategic model of industrial sustainable development in Yazd province
  حسام الدین جعفری ندوشن Seyed Haidar  Mirfakhradini Seyed Mahmood Zanjirchi
  To reach sustainable development, economical, social, and environmental elements need to be taken into account. Industrial activities as activities which has distinctive impacts on all parts of development need to be studied more than before. The aim of this study was More

  To reach sustainable development, economical, social, and environmental elements need to be taken into account. Industrial activities as activities which has distinctive impacts on all parts of development need to be studied more than before. The aim of this study was to present a strategic model of sustainable industrial development in Yazd province. In order to achieve the objectives of the research by using two methods of Unplanned targeted sampling and snowball sampling, the opinions of 15 managers and organizational policymakers of Yazd Industrial Towns (Industrial Experts) were used. The process of conducting this research includes three steps: a) Identifying sustainable industrial development strategies in Yazd province through in-depth interviews with experts; b) Screening identified strategies using fuzzy Delphi technique. C) Presenting a strategic model of sustainable industrial development in Yazd province, using the DEMATEL-ISM method. The results showed that the model of sustainable development strategy in Yazd province has 4 different levels with "studying to recognize global markets for Yazd's goods and services and providing countries guide leaflets" as the highest level which is the underlying element of the model. So, sustainable development in Yazd needs to set out using the mention strategy so that it lays the groundwork for implementing the fifteen higher-order strategies. Manuscript profile
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  16 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
  Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
  20.1001.1.22286047.1401.21.70.3.8
  Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of More

  Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of e-marketing of commercial organizations that strengthen this type of alignment. The statistical population of this study includes Iranian companies which are active in the field of digital marketing and have received the Enemad. The number of samples was determined via a random sampling method and using the Morgan table as 384 samples. The research data were collected through questionnaires that were provided to managers and e-marketing and planning experts in these companies by e-mail and Google Form. Questionnaire items were designed in two sections: the first one examined the alignment factors in the company, and the second one surveyed the results of its performance through a balanced scorecard. Replied questionnaire analysis was performed using SPSS and Lisrel software. The research method in this study is quantitative and survey. Using the SEM method, a conceptual model for e-marketing alignment and grand strategies of commercial organizations has presented. Performance measurement of organizations that have used alignment factors with the balanced scorecard method in 73% of cases shows better results than other organization. Manuscript profile
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  17 - Analysis and evaluation of organizational monitoring strategies in the Islamic culture and Islamic Research Institute
  Mohammad Mahdi Parhizgar روح‌اله حسینی Mustafa  Hossein Alikhani
  20.1001.1.22286047.1401.21.72.5.4
  Control and supervision is one of the most important tasks of managers of organizations. It is only by using control and supervision that organizations take steps to achieve their grand goals and identify their weaknesses and plan to address them. The purpose of this st More

  Control and supervision is one of the most important tasks of managers of organizations. It is only by using control and supervision that organizations take steps to achieve their grand goals and identify their weaknesses and plan to address them. The purpose of this study is to identify and select the optimal organizational supervision strategy in the Institute of Islamic Culture and Thought. The statistical sample of this research includes 25 managers, experts and thinkers working in the research institute. The required information was collected using two library and field methods, as a result of which nine organizational supervision strategies and eight indicators and criteria for evaluating the organizational supervision strategies of the research institute were identified. Data analysis was performed using TOPSIS software. Based on data analysis, organizational goals, the main strategies of the organization, employee acceptance, management policy, proximity (detection of deviations, savings (cost-effectiveness), ease of implementation, and flexibility, respectively, as the most important ranking indicators Organizational monitoring strategies of the Institute of Islamic Culture and Thought are also classified, as well as holistic monitoring strategies (control in sensitive and key points) and futuristic monitoring are introduced as the most optimal strategy among monitoring strategies and partial (decentralized) monitoring. Is the last priority. Manuscript profile
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  18 - Qualitative analysis of effective factors in the successful implementation of strategies in Iranian organizations
  Hosein Vahidi Sadegh Shahbazi Mohamad Saber Shahrestani
  The relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far th More

  The relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far there is no comprehensive research on the explanation of the factors and components affecting the success of the Strategies implementation have not been implemented. The purpose of this research is to comprehensively identify and categorize the factors affecting the successful implementation of strategies in Iranian organizations based on previous studies in this field. This study used qualitative method and for data collection , articles has been used and in terms of purpose this research is practical. in this study based on the searches made among Iranian article databases and internet sources between 2013 and 2023.At the First, 108 articles related to the topic of discovery were gathered and finally 21 articles were evaluated using the meta- synthesis qualitative analysis method and inclusion criteria. Based on the 7-step method of Barroso and Sandelowski and the open coding method, 45 factors were identified and extracted, and in 5 components distributed : planning and management (18 codes), infrastructure and structure (5 codes), human resources. (13 codes), organizational culture (4 codes) and financial and credit component (5 codes) were categorized. Among the final articles, the factor of organizational culture had the most repetition and factors such as strategic budgeting fit, vertical alignment of strategies, etc. had the least repetition among the studied articles Manuscript profile